Emil Coue, Charle Baudouin, and the Laws of Suggestion: Discussion & Practise

Emil Coue’s Laws of Suggestion: Coue taught us that the structure of our suggestions matters. He said that if we recognise certain ‘laws’ are in play when crafting suggestion we can tap into and utilise our subjects’ natural patterns and abilities, and direct them toward a certain response.

One of Coue’s Laws you’ve probably heard us discuss is The Law of Dominant Effect: This law states that when the imagination and will are in conflict, the imagination usually wins. Consider how this law applies in your own life – are there things that you do (or don’t do) because of some fear, even though you know the likelihood of that fear being realised is minuscule? That’s the Law of Dominant Effect in action. When we acknowledge this as a faculty of our clients we can consider how we might better engage their imagination towards a desired outcome.

This law, and others, is what we will be exploring in the first half of the session. And then we practise!